Tuesday, May 15, 2007
Where should I place Google Ads for high CTR
An eyetracking study recorded how users looked at thousands of Web pages including Google and Slashdot.
The study looked at how people navigate websites, search and react to advertising.
The summary is that a human eye scans a webpage like letter F. These results [similar to Google Heatmap] are depicted in the picture on the right side.
The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.
The results offer some useful hints for Web Designers and Bloggers showing Advertisments.
First, for effective layouts - don't place Google Ads [or other advertising banners] on the right sidebar as web users typically ignore that area.
Users scan a webpage in seconds and no one is going to read text word-by-word. Most are only going to read the first two paragraphs. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that's very different from what you learned in school.
Therefore, try to highlight [use different font, increase font weight] the important lines to attract user attention. Make the initial paragraphs interesting
Subscribe to:
Post Comments (Atom)
3 comments:
I like your blog . They are really great. Ermunterung ++ .
some new style Air shoes is in fashion this year.Do you know Air Shoes is a best . another kinds of nike air rift is better . the Puma basket will make you feel very relaxed when you play basketball.If you want to buy the Cheap puma shoes shoes ,you can buy them online. Very high-caliber and cheap puma shoes as same as you buy from the authorized store..My younger sister's long hair is always chaotic. so i presented a hair straighteners to her for Christmas last year .she were very pleasantly surprised .
ralph lauren polo shirts
chaussure puma
puma CAT
ed hardy clothing
ed hardy sunglasses
Ugg Boots
hair straighteners
orange CONVERSE
nice post!!
Welcome to visit our very professional online outlet,we major sell authentic brand polo shirts wholesale ski clothing and winter clothes
spyder jacket is the the one of the best ski clothes ,if you like skiing and need cheap spyder jackets ,please contact us,we always supply discount spyder jacket for you!
Post a Comment